Puma Speedcat Spec Ad Campaign
PROJECT DESCRIPTION
The goal was to market a silhouette – originally made for Formula 1 drivers – as a sneaker that could be worn daily by pairing it with everyday essentials. This approach highlighted how a performance-driven design could seamlessly integrate into daily life.
CREDITS
Art Direction:
Andrei Kirichenko (@kirichenko.arts)
Photography:
Paul Merza (@studiomurcy)
Photography Assistant:
Sarah Pellerito (@_captured.by.sarah)
Graphic Design:
Paul Merza (@studiomurcy)
Sarah Pellerito (@_captured.by.sarah)
Model:
Andrei Kirichenko (@kirichenko.arts)
VisitAarhus Spec Ad Campaign
PROJECT DESCRIPTION
Denmark ranks as one of the top countries in the world for environmental and conservation efforts. Its second-largest city, Aarhus, is a pedestrian- and cyclist-forward city, making it easier for tourists to explore and experience the city sustainably. The goal of this campaign was to attract visitors who might otherwise overlook the city.
CREDITS
Art Direction & Graphic Design:
Paul Merza (@studiomurcy)
Collaborators:
Business Academy Aarhus (@erhvervsakademiaarhus)
Livia Albuquerque (@projectsby.la)
OG Ikokide (@ogh.media_)
