Puma Speedcat Spec Ad Campaign

PROJECT DESCRIPTION

The goal was to market a silhouette – originally made for Formula 1 drivers – as a sneaker that could be worn daily by pairing it with everyday essentials. This approach highlighted how a performance-driven design could seamlessly integrate into daily life.

SOFTWARE USED

  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Lightroom
  • Adobe Photoshop

CREDITS

Art Direction:
Andrei Kirichenko (@kirichenko.arts)

Photography:
Paul Merza (@studiomurcy)

Photography Assistant:
Sarah Pellerito (@_captured.by.sarah)

Graphic Design:
Paul Merza (@studiomurcy)
Sarah Pellerito (@_captured.by.sarah)

Model:
Andrei Kirichenko (@kirichenko.arts)

VisitAarhus Spec Ad Campaign

PROJECT DESCRIPTION

Denmark ranks as one of the top countries in the world for environmental and conservation efforts. Its second-largest city, Aarhus, is a pedestrian- and cyclist-forward city, making it easier for tourists to explore and experience the city sustainably. The goal of this campaign was to attract visitors who might otherwise overlook the city. This was done by highlighting the advantages of cycling – both for the environment and self.

SOFTWARE USED

  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Lightroom
  • Adobe Photoshop

CREDITS

Art Direction & Graphic Design:
Paul Merza (@studiomurcy)

Collaborators:
Business Academy Aarhus (@erhvervsakademiaarhus)
Livia Albuquerque (@projectsby.la)
OG Ikokide (@ogh.media_)