Puma Speedcat Spec Ad Campaign

PROJECT DESCRIPTION

The goal was to market a silhouette – originally made for Formula 1 drivers – as a sneaker that could be worn daily by pairing it with everyday essentials. This approach highlighted how a performance-driven design could seamlessly integrate into daily life.

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Knotted Fashion Lookbook

PROJECT DESCRIPTION

Created from the ground up, this lookbook for the fictional fashion brand, Knotted, was a solo project that consisted of art direction, design, & photography. The work includes editorial-style photographs & eye-catching spreads that bind together into one cohesive lookbook for Knotted’s City Boy Blues Spring/Summer 2026 collection.

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